OPEN CALL: Understanding Your Audience
How can you start thinking about your audience already in development and build a relationship that doesn’t end with the premiere?
The workshop is targeted at emerging filmmakers from the V4 region (Czechia, Hungary, Poland, Slovakia) who want to better understand who they are making films for and how to actively engage with their audience.
Through the principles of audience design and audience development, we’ll explore ways to think about audiences from the earliest ideas through to the film’s release. The workshop offers a space for sharing experiences and finding your own approach to building connections with the audiences.
We recommend applying with a project that is developed enough so it can be clearly defined in terms of story, genre, and therefore audiences.
The workshop is part of the project Visegrad Audiovisal LAB and will take place at BOO International Film Festival in Prague on November 7, 2025.
Mentor of the workshop:
Ewa Bojanowska
She graduated in Media Arts from the Academy of Fine Arts in Warsaw and Film Producing from the Polish Film School in Łódź. She is also an EAVE Marketing and Torino Audience Design graduate. From 2015 to 2022, Ewa worked for New Europe Film Sales as Festival Manager, where she worked on festival hits such as The Last Family by Jan P. Matuszyński and Summer 1993 by Carla Simon. As Head of Marketing, she worked on campaigns for such films as SWEAT, LAMB, and CORPUS CHRISTI. Since 2022 she has worked as an independent audience designer and marketing and festival consultant, and handled, among others, the Oscars® campaign for The Balcony Movie by Paweł Łoziński.
Who can apply?
Filmmakers – residents of Czechia, Hungary, Poland and Slovakia with the completed short film or short film project in development.
The language of the workshop and other festival’s industry events is English; thus, a good knowledge of English is essential in order to participate. All written materials must be translated to English.
The application form and the requested materials are to be submitted via a Google Form HERE. If you encounter any difficulties with the form or have any questions, please contact us at eliska@krutonfilm.cz.
Participation Fee: free of charge
Accommodation and travel expenses for selected participants will be covered by the festival.
Deadline for the submission is August 17, 2025.
The project is co-financed by the governments of Czechia, Hungary, Poland and Slovakia through Visegrad Grants from the International Visegrad Fund. The mission of the fund is to advance ideas for sustainable regional cooperation in Central Europe.
