Volklore

Volklore is an experimental video essay exploring the transformation of Czech folklore in the age of social media. Set in a simulated digital universe, rituals become marketing tools of fictional influencer Vivi. Traditions merge with fashion cycles and a glossy, commodified aesthetic. Through fabricated chats, ads, and an e-shop, authenticity becomes a product. Can tradition survive without becoming a brand?

Viktorie Štěpánová, Master of Arts graduate from FAMU, is a multidisciplinary artist working at the intersection of illustration, animation, graphic design, and fashion. Her work explores themes of identity, pop culture, and digital platforms. She approaches visual storytelling experimentally, pushing the possibilities of media and technique while subversively engaging with consumerist aesthetics. She is known for her films Vevnitř and EO DE ME – the former nominated for a Student BAFTA. More recently, she has focused on fashion films, bringing all her talents together.