Ewa Bojanowska | What is Audience Design?

Audience Design is a playful, collective process that helps filmmakers explore their story, audience, and methods of communication and distribution. This lecture will clearly explain the basics of audience design – what it is, when it is used, who is involved – and show how the narrative, visual, and emotional elements of a film can be translated into clear positioning and specific next steps.

Ewa Bojanowska studied media arts at the Academy of Fine Arts in Warsaw and film production at the Polish National Film School in Łódź. She is also a graduate of the EAVE Marketing and Torino Audience Design programs. From 2015 to 2022, she worked as a festival manager at New Europe Film Sales, where she was involved in the release of festival hits such as Jan P. Matuszyński's The Last Family and Carla Simón's Summer 1993. As head of marketing, she prepared campaigns for films such as SWEAT, ADA, and CORPUS CHRISTI. Since 2022, she has been working as an independent audience specialist and consultant in the field of marketing and festival strategy. Among other things, she participated in the Oscar campaign for the film Film z balkonu (The Balcony Movie) by director Paweł Łozinski.