Rethink your teenage audience strategy: from target to early engagement

In this talk, Dea Larsen makes the case for putting the teenage audience front and centre, showing how involving young audiences early makes stories more relevant and resonant. Drawing on qualitative research across more than 200 projects in more than 16 countries, Dea shares the patterns that emerge when you actually listen to and engage teenagers - and how these insights translate into applied, practical results for creators at every stage of development through distribution. 

Insight into zeitgeist and audience reactions can elevate every stage of the creative process, turning early engagement into a creative and strategic advantage.

Dea Larsen is an Audience Consultant at PUBLIKUM.io, holding an MA in Applied Cultural Analysis. Over the years at PUBLIKUM.io, she has worked at the intersection of film, culture, and human behaviour - with deep expertise in teenage audiences across genres, from early development through distribution.